Digital and Content Manager in Reading

Our Haulfryn family has a fantastic opportunity for a full time Digital and Web Manager to join our growing team at our friendly support office in Maidenhead

The Digital and Web Manager will be responsible for owning and supporting all customer facing and customer support systems, including websites, API integration to third party systems, Social channels, My Haulfryn and reporting whilst ensuring we are successfully maximising online conversion and lead generation rates.

We are one of the UK’s largest owners of 5-star luxury holiday and residential parks set in special and beautiful locations. For 85 years we have been creating joyful moments for thousands of residents, owners and guests. Finlake Holiday Resort is the largest holiday resort within the Haulfryn Group and offers an amazing range of 5 star holiday accommodation, superb leisure facilities, including a spa,  water park and gym, outdoor swimming pool and the delights of Devon on your doorstep.

Why Join Us

• Competitive salary
  
• Bonus scheme
  
• 30 days holiday (including Bank Holiday allowance) increasing up to 35 days with service (pro rata for part-time)
  
• Company Sick Pay
  
• Life Assurance/Life Cover
  
• Discounted holidays at our UK holiday parks
  
• 50% discount on food 
  
• Online, high street and leisure discounts
  
• Enhanced Pension Scheme
  
• Employee Assistance and Wellbeing Program
  
• Uniform provided
  
• Cycle to Work Scheme
  
• Eye Test Vouchers for VDU users
  
• Team Member of the Month award
  
• Refer a Friend Training and Development Opportunities

• CMS ownership and administration
  
• CRM ownership and administration (as required)
• API connection management (as required)
• Social media platform strategy and management.
• Data reporting
• UX experience and optimising the customer journey
• Analysing GA4 to continually make improvements and enhance performance.
• Manage the ongoing development of the group websites
• Implement optimisation and conversion strategies across all devices
• Identify new opportunities to improve CRO and drive growth and profitability within the business
• Use analytics and other reporting tools to ensure customer experience and subsequent booking / lead conversion is maximised
• Create dashboards and reporting suites to share with the business
• Report on online behaviour, and the wider decision-making process that underpins customer journeys
• Spot and understand trends to help with decision making and campaigns
• Technological nous – Be the ‘go to’ person regarding the website and systems. Ensuring they are working as they should.
• Understanding of CMS, and third party reporting and API connections

What Will You Bring

• 3+ years experience in similar role(s)
  
• In depth understanding of content and its place in delivering effective marketing and outstanding customer experiences
  
• Experience of delivering content initiatives in complex organisations – including hands-on content creation as well as production management
  
• Experience of digital content management and associated systems (ideally WordPress)
  
• Practical experience within Google Analytics, Google Search Console Google Tag Manager
  
• Experience delivering training and support to less tech savvy colleagues in areas of content production and management
  
• Strong understanding of best practice email marketing and its role in the marketing mix and broader CRM
  
• Experience in delivering significant customer-centric digital change projects
  
• Excellent understanding of modern SEO techniques – on and off-page
  
• Experience managing and working closely with external agencies, contractors, and suppliers
  
• A keen eye for detail and what good looks like – especially in content, creative and UX/CX/CRO
  

Who We Are

We are a family-owned business who started with a single holiday park in Abersoch, North Wales. More than 85 years later, we now have over parks in some of the most stunning locations from the exclusive Warren in Abersoch to our family holiday resort at Edgeley Holiday Park, Guildford, within touching distance of London and across to the peaceful residential Willows Riverside Park in historic Windsor. 

We believe what differentiates us from other parks are our:

• Family values and a real community feel
• Really special, beautiful locations
• Warm and friendly team that make it feel like home
• How we nurture the nature around us

We would like you to be part of our family and look forward to receiving your application.

In line with the requirements of the Immigration, Asylum and Nationality Act 2006, all applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates as part of the recruitment process.