Most people currently have an account on at least one social media platform, to keep in touch with others, but it can be used for so much more. Social media now provides you with the ability to showcase your talents and connect with like-minded people all over the world. So, if you are looking for a way to use your social media to build or further your career, we have five different ways to achieve this in the article below.

Partner With a Digital Marketing Company

Partnering with a digital marketing company will help you build the best online presence. Their guidance and support will make it slightly easier to turn your social media presence into a career. There are techniques that you can use, such as working with a search engine optimization company, which will be able to help you to market yourself and your brand digitally, so you can attract an increased flow of traffic towards your social media accounts and increase brand awareness.

Create A Personal Brand

How you represent yourself and the image you show on social media can affect how people view you. By creating a personal brand, you will be choosing what you want to show and share with the world. This way people will know what to expect when dealing with you and begin to associate certain themes and looks with your social media profiles. For example, you can share some interesting wedding content, use the right wedding hashtags, and attract people who plan to get married soon. Your brand will also represent the industry that you are a part of or hope to be a part of.

Follow Similar Accounts

By following similar accounts to your own, so for example food critics follow food accounts, you will not only get inspiration, but the accounts might also follow you back. Either way, it will help you to build your career as you will be able to improve your own social media from the ideas that you are getting from them and build up a larger following than you would otherwise have. Also, if you are following influencers on your accounts, it will help you to build up a relationship with them by interacting with their posts, which could potentially lead to some further connections.

Choose the Right Platforms

Different platforms appeal to different audiences and can work better for different businesses. So, it is important that you research each channel’s audience and how they differ so that you have a broader idea of how best to adapt your approach. It might be that you choose to use a niche platform, where the number of users is lower, but they will all have an interest in your specific product. The tone that you are looking for will differ depending on which social media platform you choose as well, for example, LinkedIn is a more professional platform than Facebook or Snapchat. The content you are able to share will change depending on which you choose to use as well, for example, given the word count restrictions on Twitter, you will be unable to write as much as you would for other platforms. When it comes to visual platforms like Instagram, an Instagram carousel post, an engaging Reel, and giveaways are the best options to get started.

Set Targets and Goals

Only you will know how much you want to achieve but don’t set your sights too high too fast. Remember to make your targets and goals achievable, otherwise, you will become disheartened very quickly and will never reach the goals you strive towards. But it is a good idea to have a notion of where you want to be and where you should be, which sets targets will help you to achieve. The best way to set goals is to have an ongoing goal as well as time-sensitive ones that are measurable (time is getting wasted) so there is always something to be striving towards and you are able to find an outcome that’s easy to understand and easy to track. After this: "that’s easy to understand and easy to track" add: For example, it's essential for any influencer to track Instagram follower growth on a daily basis.

Final words

So hopefully these five different ways will help you to boost your social media presence and transform it into the career that you are looking towards. It is important to be clear about what you want to achieve and why you are doing this before you even begin to think about themes and how you want to present yourself.