Essential Tools for Students in Digital Marketing

Digital marketing is an exceptional career choice if you enjoy working in the digital space. With businesses and brands shifting to digital mediums for marketing, being a digital marketer improves your career opportunities. You are probably pursuing an online certification in the field or a college degree in digital marketing to acquire the right skills. However, an online certification may not be enough for the highly competitive field. Being well-versed in digital marketing tools gives you a competitive edge in the job market. Here are the tools that students should learn.

Domain Registration Tools

As a digital marketer, you are responsible for building a brand and growing the online presence of the business. Since domain names are crucial in online marketing, you need to know how to choose a suitable domain for the business. When you have picked the perfect name, you rely on domain registration tools to secure it. You can use a domain checker to confirm the availability of the domain name. The tool shows if the domain name is already registered or available before you start the registration process. You can also use it to check the domain history of previously owned domains and identify harmful domains that may be used for fraud.

Content Marketing Tools

Online businesses and websites need high-quality and informative content. As a digital marketing professional, your role involves creating and sharing valuable content on the blogs. With the increased use of images and videos in content creation, you rely on various tools to create infographics, edit videos and write articles. You may need Hemingway Editor and Canva for your content marketing.

Social Media Management Tools

Social media is a priority marketing channel for businesses. It has become a prime place to build business relationships, nurture leads and collect valuable data to improve digital marketing efforts. You cannot manage all the aspects of social media without digital marketing tools. You need tools that can help you manage your social media content calendar and publish relevant content on various platforms. For instance, Loomly provides a platform for organising and collaborating on social media content. It has built-in calendars and workflows to improve scheduling and brainstorming. Another valuable tool for social media marketing is Audience, which leverages social listening to identify and segment the target audience of a business.

Email Marketing Tools

The significance of email marketing for online businesses cannot be emphasised enough. Emails are tried and tested ways of nurturing leads. When you are a digital marketing professional, you will need email marketing tools to help you with list building and coming up with email campaigns.

Email marketing tools optimise your campaigns by segmenting your email list, crafting compelling subject lines, personalising the content and analysing email performance metrics. From the data collected, you can refine the strategy and improve the success of the email marketing campaign.
As a digital marketing professional, you need to be well-versed in the digital marketing tech stack. Your knowledge of various tools will streamline your marketing campaigns and automate various tasks. Your expertise in using tech tools gives you a sense of confidence when you are looking for a job in the competitive market.